How to sell when nobody visits your site

What is the short answer?

Shoppers increasingly decide inside AI answers, then arrive to buy. Discovery that once happened on search pages now happens in conversations with assistants. Brands absent from those answers never enter the consideration set — there is no analytics signal for the buyer who never knew you existed.

What do AI shoppers actually ask?

Purchase questions, not curiosity questions. Not "what is" but "which should I buy" — category comparisons, best-for-me picks, objection handling around shipping, returns and authenticity. Pages answering purchase questions enter consideration; pages answering trivia earn applause.

What makes a product page quotable?

Claims in HTML text, not locked in images. Badges, ingredient panels and differentiators rendered as graphics are invisible to extraction. Keep the visuals — then add the same claims as plain page text alongside them. Humans see the design; machines read the words. Both must get the full story.

What is the minimum setup?

Comparison pages, review presence, fresh structured data. One honest comparison page per flagship category, genuine reviews on platforms buyers trust, and product schema with real dates. The brands cited are the brands that made themselves extractable.