What AI cites when buyers ask your prices

What is the short answer?

AI names brands that state prices plainly. When buyers ask assistants what things cost, models quote pages with direct answers, named ranges, and honest scope — not "contact for pricing" walls. Pricing transparency is now a citation strategy, not just a sales tactic.

Why does this work?

Because buyers ask cost questions constantly, and few answer. Pricing, cost and comparison queries dominate commercial search. Every evasive pricing page cedes the answer to whoever spoke plainly — often a competitor, a directory, or a forum. Silence is a referral to someone else.

What should a pricing page contain?

Ranges, drivers, and exclusions. What typical engagements cost, what moves the number up or down, and what is never included. You do not need fixed prices — you need honest brackets. Ranges pre-qualify buyers and arm AI with quotable facts in one move.

What is the risk of transparency?

Smaller than the risk of invisibility. Competitors already guess your prices; buyers already assume the worst. Stated ranges filter tyre-kickers before the first call and shorten every sales conversation after it.